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Analysis and commentary to help mobile marketers understand the apps opportunity and go-to market analysis of what works and what doesn't.

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app-metrics

How does the App Store

landscape impact

marketers? Providing

the "big picture" on

the App Store and

implications for the

corporate brand

segment.

app-experience

Who is hero and who is

zero? An assessment of

brand applications in the

context of how effectively

they extend the

messaging and deliver

go-to market "pop".

app-roi

Why mobile apps?

A review of overall market

penetration, growth and

trends. Plus an

understanding of

consumer behaviour.

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App pricing £3.49 – £5.49: No-man’s land or market opportunity?

App pricing £3.49 – £5.49: No-man’s land or market opportunity?

For both iPhone and iPad the £3.49, £3.99, £4.99 and £5.49 levels are effectively non-man’s land, with very few apps in comparison to other price bands. A good example is...   Read more

Brandon Mensinga  |   21/05/2011   |    in App Metrics   |    No Comments

iPad market for Books category flourishing; highest number of apps, highest % of paid apps and most diverse price points

iPad market for Books category flourishing; highest number of apps, highest % of paid apps and most diverse price points

The Books category has long dominated the app store in terms of sheer app numbers. However, what is also clear is that the better orientation of iPad for reading...   Read more

Brandon Mensinga  |   08/05/2011   |    in App Metrics   |    No Comments

Paid app business model for iPad dries up in News category dropping 21% in UK

Paid app business model for iPad dries up in News category dropping 21% in UK

The average app price for News plummeted by a category-leading 21% in Q1 2011 versus Q4 2010 in the UK. News has the lowest average price point of any category by...   Read more

Brandon Mensinga  |   30/04/2011   |    in App Metrics   |    No Comments

iPad app UK deployments skyrocketed in December

iPad app UK deployments skyrocketed in December

iPad app deployments surged in Q4 rising by 75% versus Q3 resulting in 47,294 marking end of Q4. In particular, iPad apps skyrocketed in December surging by 25% versus November...   Read more

Brandon Mensinga  |   16/01/2011   |    in App Metrics   |    No Comments

Apple App Store UK Hits 300K Apps

Apple App Store UK Hits 300K Apps

Apple App Store UK Metrics November 7th Edition. This is for digital marketers that need to understand the UK Apple App Store landscape.  This tool provides a comprehensive summary of app...   Read more

Brandon Mensinga  |   13/11/2010   |    in App Metrics   |    No Comments

Apple App Store UK Q3 2010 Analysis

Apple App Store UK Q3 2010 Analysis

280,416. That is the number of apps available on the UK store ending Q3 2010, including both iPhone and iPad figures. The gap between the US and UK store appears...   Read more

Brandon Mensinga  |   06/11/2010   |    in App Metrics   |    No Comments

Top 5 Marketing Takeaways: DevDay for iPhone, London UK

Top 5 Marketing Takeaways: DevDay for iPhone, London UK

On a beautiful Friday in London, I ambled into the Royal Mint Court to attend the Trifork produced DevDay for iPhone event. The conference delivered some great insight and diversity...   Read more

Brandon Mensinga  |   28/06/2010   |    in App Experience   |    (1) Comment

3 Approaches for Brands: Contracting iPhone developers

3 Approaches for Brands: Contracting iPhone developers

There are three routes you may be considering for app development; digital marketing agency, mobile marketing specialist and development houses. Each tackles the problem from a different perspective and requires...   Read more

Brandon Mensinga  |   12/05/2010   |    in App Experience   |    No Comments

Q1 2010 App Store UK Analysis & Metrics

Q1 2010 App Store UK Analysis & Metrics

This is the slidecast version of the presentation I delivered at the iPhone Developer Group London. Please note for full screen view to see the chart details you will need...   Read more

Brandon Mensinga  |   10/04/2010   |    in App Metrics   |    (1) Comment

Who will pay the Piper: Business Models & News Apps

Who will pay the Piper: Business Models & News Apps

The BBC announced the imminent release of several iPhone apps at Mobile World Congress. Price? Free. A workable monetization model for a bloated, government funded organization, however this got me...   Read more

Brandon Mensinga  |   15/03/2010   |    in App ROI   |    No Comments

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iPhone and Mobile App Strategy, Design, Development and Marketing