Analysis and commentary to help mobile marketers understand the apps opportunity and go-to market analysis of what works and what doesn't.
How does the App Store
landscape impact
marketers? Providing
the "big picture" on
the App Store and
implications for the
corporate brand
segment.
Who is hero and who is
zero? An assessment of
brand applications in the
context of how effectively
they extend the
messaging and deliver
go-to market "pop".
Why mobile apps?
A review of overall market
penetration, growth and
trends. Plus an
understanding of
consumer behaviour.
App pricing £3.49 – £5.49: No-man’s land or market opportunity?
For both iPhone and iPad the £3.49, £3.99, £4.99 and £5.49 levels are effectively non-man’s land, with very few apps in comparison to other price bands. A good example is... Read more
Brandon Mensinga | 21/05/2011 | in App Metrics | No Comments
The Books category has long dominated the app store in terms of sheer app numbers. However, what is also clear is that the better orientation of iPad for reading... Read more
Brandon Mensinga | 08/05/2011 | in App Metrics | No Comments
Paid app business model for iPad dries up in News category dropping 21% in UK
The average app price for News plummeted by a category-leading 21% in Q1 2011 versus Q4 2010 in the UK. News has the lowest average price point of any category by... Read more
Brandon Mensinga | 30/04/2011 | in App Metrics | No Comments
iPad app UK deployments skyrocketed in December
iPad app deployments surged in Q4 rising by 75% versus Q3 resulting in 47,294 marking end of Q4. In particular, iPad apps skyrocketed in December surging by 25% versus November... Read more
Brandon Mensinga | 16/01/2011 | in App Metrics | No Comments
Apple App Store UK Hits 300K Apps
Apple App Store UK Metrics November 7th Edition. This is for digital marketers that need to understand the UK Apple App Store landscape. This tool provides a comprehensive summary of app... Read more
Brandon Mensinga | 13/11/2010 | in App Metrics | No Comments
Apple App Store UK Q3 2010 Analysis
280,416. That is the number of apps available on the UK store ending Q3 2010, including both iPhone and iPad figures. The gap between the US and UK store appears... Read more
Brandon Mensinga | 06/11/2010 | in App Metrics | No Comments
Top 5 Marketing Takeaways: DevDay for iPhone, London UK
On a beautiful Friday in London, I ambled into the Royal Mint Court to attend the Trifork produced DevDay for iPhone event. The conference delivered some great insight and diversity... Read more
Brandon Mensinga | 28/06/2010 | in App Experience | (1) Comment
3 Approaches for Brands: Contracting iPhone developers
There are three routes you may be considering for app development; digital marketing agency, mobile marketing specialist and development houses. Each tackles the problem from a different perspective and requires... Read more
Brandon Mensinga | 12/05/2010 | in App Experience | No Comments
Q1 2010 App Store UK Analysis & Metrics
This is the slidecast version of the presentation I delivered at the iPhone Developer Group London. Please note for full screen view to see the chart details you will need... Read more
Brandon Mensinga | 10/04/2010 | in App Metrics | (1) Comment
Who will pay the Piper: Business Models & News Apps
The BBC announced the imminent release of several iPhone apps at Mobile World Congress. Price? Free. A workable monetization model for a bloated, government funded organization, however this got me... Read more
Brandon Mensinga | 15/03/2010 | in App ROI | No Comments
