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Analysis and commentary to help mobile marketers understand the apps opportunity and go-to market analysis of what works and what doesn't.

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app-metrics

How does the App Store

landscape impact

marketers? Providing

the "big picture" on

the App Store and

implications for the

corporate brand

segment.

app-experience

Who is hero and who is

zero? An assessment of

brand applications in the

context of how effectively

they extend the

messaging and deliver

go-to market "pop".

app-roi

Why mobile apps?

A review of overall market

penetration, growth and

trends. Plus an

understanding of

consumer behaviour.

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Apple falls down the rabbit hole and emerges smartphone leader in 2010?

Apple falls down the rabbit hole and emerges smartphone leader in 2010?

Apple is arguably driving¬† the smartphone category ascent and if we look down the proverbial rabbit hole of 2010, two things are clear; weak competition and accelerating buyer coverage. ¬† Weak Competition ¬† Here...   Read more

Brandon Mensinga  |   16/12/2009   |    in App ROI   |    No Comments

22 Apps that will blow up your iPhone, err memory that is…

22 Apps that will blow up your iPhone, err memory that is…

The old axiom of optimizing your mobile application for memory seems to be a fading memory. Indeed, as disk space and mobile download speeds spiral up, concern for memory spirals...   Read more

Brandon Mensinga  |   07/12/2009   |    in App Metrics   |    No Comments

iPhone delivers bling, iPod Touch delivers bang for app economy

iPhone delivers bling, iPod Touch delivers bang for app economy

iPhone gets all the attention and the lion share of the paid app economy according to industry observers. However, it is the iPod Touch that is the workhorse in delivering...   Read more

Brandon Mensinga  |   07/12/2009   |    in App ROI   |    (1) Comment

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iPhone and Mobile App Strategy, Design, Development and Marketing