Analysis and commentary to help mobile marketers understand the apps opportunity and go-to market analysis of what works and what doesn't.
How does the App Store
landscape impact
marketers? Providing
the "big picture" on
the App Store and
implications for the
corporate brand
segment.
Who is hero and who is
zero? An assessment of
brand applications in the
context of how effectively
they extend the
messaging and deliver
go-to market "pop".
Why mobile apps?
A review of overall market
penetration, growth and
trends. Plus an
understanding of
consumer behaviour.
App Store tsunami of crap apps will get worse; opportunity presents itself to Android
Industry pundits have largely slammed the Apple App Store recently for the tsunami of crap masquerading as applications and their seeming unfettered growth. Apple’s policies have created two classes of... Read more
Brandon Mensinga | 22/01/2010 | in App Metrics | (3) Comments
iPhone end-game; 10% niche or 70% market leader in smartphone category?
The common orthodoxy goes something like this. Apple has awoken the long slumbering smartphone category and will be the catalyst that takes smartphones into the mainstream market. Apple did... Read more
Brandon Mensinga | 02/01/2010 | in App ROI | No Comments
