img

Analysis and commentary to help mobile marketers understand the apps opportunity and go-to market analysis of what works and what doesn't.

img
app-metrics

How does the App Store

landscape impact

marketers? Providing

the "big picture" on

the App Store and

implications for the

corporate brand

segment.

app-experience

Who is hero and who is

zero? An assessment of

brand applications in the

context of how effectively

they extend the

messaging and deliver

go-to market "pop".

app-roi

Why mobile apps?

A review of overall market

penetration, growth and

trends. Plus an

understanding of

consumer behaviour.

img
App Store tsunami of crap apps will get worse; opportunity presents itself to Android

App Store tsunami of crap apps will get worse; opportunity presents itself to Android

Industry pundits have largely slammed the Apple App Store recently for the tsunami of crap masquerading as applications and their seeming unfettered growth. Appleā€™s policies have created two classes of...   Read more

Brandon Mensinga  |   22/01/2010   |    in App Metrics   |    (3) Comments

iPhone end-game; 10% niche or 70% market leader in smartphone category?

iPhone end-game; 10% niche or 70% market leader in smartphone category?

The common orthodoxy goes something like this. Apple has awoken the long slumbering smartphone category and will be the catalyst that takes smartphones into the mainstream market. Apple did...   Read more

Brandon Mensinga  |   02/01/2010   |    in App ROI   |    No Comments

img
Copyright © AppManifesto Limited 2009. All Rights Reserved.      project@appmanifesto.com       tel:+44 (0) 7530818195
iPhone and Mobile App Strategy, Design, Development and Marketing