Analysis and commentary to help mobile marketers understand the apps opportunity and go-to market analysis of what works and what doesn't.


How does the App Store

landscape impact

marketers? Providing

the "big picture" on

the App Store and

implications for the

corporate brand



Who is hero and who is

zero? An assessment of

brand applications in the

context of how effectively

they extend the

messaging and deliver

go-to market "pop".


Why mobile apps?

A review of overall market

penetration, growth and

trends. Plus an

understanding of

consumer behaviour.

Brand Apps Strategy Part II

Brand Apps Strategy Part II

Brand essence. The app captures brand positioning and expresses it thru a valuable piece of utility or a rock’in piece of entertainment. This type of app reflects the higher aspirations...   Read more

Brandon Mensinga  |   09/02/2010   |    in App Experience   |    No Comments

Brand Apps Strategy Part I

Brand Apps Strategy Part I

Everyone wants to “delight” their customer. Everyone wants to produce something that excites people. Everyone, ultimately wants to sell more product. Beyond the standard spiel of differentiation, great content and...   Read more

Brandon Mensinga  |   03/02/2010   |    in App Experience   |    No Comments

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iPhone and Mobile App Strategy, Design, Development and Marketing