Analysis and commentary to help mobile marketers understand the apps opportunity and go-to market analysis of what works and what doesn't.
How does the App Store
landscape impact
marketers? Providing
the "big picture" on
the App Store and
implications for the
corporate brand
segment.
Who is hero and who is
zero? An assessment of
brand applications in the
context of how effectively
they extend the
messaging and deliver
go-to market "pop".
Why mobile apps?
A review of overall market
penetration, growth and
trends. Plus an
understanding of
consumer behaviour.
Brand essence. The app captures brand positioning and expresses it thru a valuable piece of utility or a rock’in piece of entertainment. This type of app reflects the higher aspirations... Read more
Brandon Mensinga | 09/02/2010 | in App Experience | No Comments
Everyone wants to “delight” their customer. Everyone wants to produce something that excites people. Everyone, ultimately wants to sell more product. Beyond the standard spiel of differentiation, great content and... Read more
Brandon Mensinga | 03/02/2010 | in App Experience | No Comments
