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Analysis and commentary to help mobile marketers understand the apps opportunity and go-to market analysis of what works and what doesn't.

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app-metrics

How does the App Store

landscape impact

marketers? Providing

the "big picture" on

the App Store and

implications for the

corporate brand

segment.

app-experience

Who is hero and who is

zero? An assessment of

brand applications in the

context of how effectively

they extend the

messaging and deliver

go-to market "pop".

app-roi

Why mobile apps?

A review of overall market

penetration, growth and

trends. Plus an

understanding of

consumer behaviour.

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Who will pay the Piper: Business Models & News Apps

Who will pay the Piper: Business Models & News Apps

The BBC announced the imminent release of several iPhone apps at Mobile World Congress. Price? Free. A workable monetization model for a bloated, government funded organization, however this got me...   Read more

Brandon Mensinga  |   15/03/2010   |    in App ROI   |    No Comments

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iPhone and Mobile App Strategy, Design, Development and Marketing