Analysis and commentary to help mobile marketers understand the apps opportunity and go-to market analysis of what works and what doesn't.


How does the App Store

landscape impact

marketers? Providing

the "big picture" on

the App Store and

implications for the

corporate brand



Who is hero and who is

zero? An assessment of

brand applications in the

context of how effectively

they extend the

messaging and deliver

go-to market "pop".


Why mobile apps?

A review of overall market

penetration, growth and

trends. Plus an

understanding of

consumer behaviour.

3 Approaches for Brands: Contracting iPhone developers

3 Approaches for Brands: Contracting iPhone developers

There are three routes you may be considering for app development; digital marketing agency, mobile marketing specialist and development houses. Each tackles the problem from a different perspective and requires...   Read more

Brandon Mensinga  |   12/05/2010   |    in App Experience   |    No Comments

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iPhone and Mobile App Strategy, Design, Development and Marketing