Analysis and commentary to help mobile marketers understand the apps opportunity and go-to market analysis of what works and what doesn't.


How does the App Store

landscape impact

marketers? Providing

the "big picture" on

the App Store and

implications for the

corporate brand



Who is hero and who is

zero? An assessment of

brand applications in the

context of how effectively

they extend the

messaging and deliver

go-to market "pop".


Why mobile apps?

A review of overall market

penetration, growth and

trends. Plus an

understanding of

consumer behaviour.

Top 5 Marketing Takeaways: DevDay for iPhone, London UK

Top 5 Marketing Takeaways: DevDay for iPhone, London UK

On a beautiful Friday in London, I ambled into the Royal Mint Court to attend the Trifork produced DevDay for iPhone event. The conference delivered some great insight and diversity...   Read more

Brandon Mensinga  |   28/06/2010   |    in App Experience   |    (1) Comment

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iPhone and Mobile App Strategy, Design, Development and Marketing