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Analysis and commentary to help mobile marketers understand the apps opportunity and go-to market analysis of what works and what doesn't.

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app-metrics

How does the App Store

landscape impact

marketers? Providing

the "big picture" on

the App Store and

implications for the

corporate brand

segment.

app-experience

Who is hero and who is

zero? An assessment of

brand applications in the

context of how effectively

they extend the

messaging and deliver

go-to market "pop".

app-roi

Why mobile apps?

A review of overall market

penetration, growth and

trends. Plus an

understanding of

consumer behaviour.

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Top 5 Marketing Takeaways: DevDay for iPhone, London UK

Top 5 Marketing Takeaways: DevDay for iPhone, London UK

On a beautiful Friday in London, I ambled into the Royal Mint Court to attend the Trifork produced DevDay for iPhone event. The conference delivered some great insight and diversity...   Read more

Brandon Mensinga  |   28/06/2010   |    in App Experience   |    (1) Comment

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iPhone and Mobile App Strategy, Design, Development and Marketing