Analysis and commentary to help mobile marketers understand the apps opportunity and go-to market analysis of what works and what doesn't.
How does the App Store
landscape impact
marketers? Providing
the "big picture" on
the App Store and
implications for the
corporate brand
segment.
Who is hero and who is
zero? An assessment of
brand applications in the
context of how effectively
they extend the
messaging and deliver
go-to market "pop".
Why mobile apps?
A review of overall market
penetration, growth and
trends. Plus an
understanding of
consumer behaviour.
Apple App Store UK Hits 300K Apps
Apple App Store UK Metrics November 7th Edition. This is for digital marketers that need to understand the UK Apple App Store landscape. This tool provides a comprehensive summary of app... Read more
Brandon Mensinga | 13/11/2010 | in App Metrics | No Comments
Apple App Store UK Q3 2010 Analysis
280,416. That is the number of apps available on the UK store ending Q3 2010, including both iPhone and iPad figures. The gap between the US and UK store appears... Read more
Brandon Mensinga | 06/11/2010 | in App Metrics | No Comments
