Analysis and commentary to help mobile marketers understand the apps opportunity and go-to market analysis of what works and what doesn't.


How does the App Store

landscape impact

marketers? Providing

the "big picture" on

the App Store and

implications for the

corporate brand



Who is hero and who is

zero? An assessment of

brand applications in the

context of how effectively

they extend the

messaging and deliver

go-to market "pop".


Why mobile apps?

A review of overall market

penetration, growth and

trends. Plus an

understanding of

consumer behaviour.

Apple App Store UK Hits 300K Apps

Apple App Store UK Hits 300K Apps

Apple App Store UK Metrics November 7th Edition. This is for digital marketers that need to understand the UK Apple App Store landscape. ┬áThis tool provides a comprehensive summary of app...   Read more

Brandon Mensinga  |   13/11/2010   |    in App Metrics   |    No Comments

Apple App Store UK Q3 2010 Analysis

Apple App Store UK Q3 2010 Analysis

280,416. That is the number of apps available on the UK store ending Q3 2010, including both iPhone and iPad figures. The gap between the US and UK store appears...   Read more

Brandon Mensinga  |   06/11/2010   |    in App Metrics   |    No Comments

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iPhone and Mobile App Strategy, Design, Development and Marketing