This is for digital marketers that need to understand the UK Apple App Store landscape.  This tool provides a comprehensive summary of app store metrics including a high-level dashboard and app segmentation by key attributes. This will deliver better strategic, market and technical app decisions based on sound data metrics. Unlike in-app analytics this tool offers a “bigger picture” view of the app landscape and your competitive positioning within. The product offering includes the following benefits & features;


Gain an understanding of the market landscape. Per category average pricing, memory and number of apps. Detailed price band breakout.




Inform your market strategy thru market analysis. Quickly sort and isolate desired data points from a comprehensive application listing. Attributes include; name, publisher, price, release date, rank, category, memory size and average rating.




Support your business case or presentation with charts. Overall store and per category chart broken down by price, memory and number of applications.




Total Number of Apps (incl. iPhone and iPad): 303,048

Total Number of Unique Publishers: 57,245 iPhone / 10,106 iPad

Average App Memory: 15.6MB iPhone / 37.19 iPad

Average App Price: £1.37 iPhone / £2.69 iPad

On Friday, November 12th, we will be launching the Apple App Store UK Metrics October 2010 Edition a monthly issued product. This is for digital marketers that need to understand the UK Apple App Store landscape.  This tool provides a comprehensive summary of app store metrics including a high-level dashboard and app segmentation by key attributes. This will deliver better strategic, market and technical app decisions based on sound data metrics. Unlike in-app analytics this tool offers a “bigger picture” view of the app landscape and your competitive positioning within. The product offering includes the following benefits & features;


Gain an understanding of the market landscape. Per category average pricing, memory and number of apps. Detailed price band breakout.
Inform your market strategy thru market analysis. Quickly sort and isolate desired data points from a comprehensive application listing. Attributes include; name, publisher, price, release date, rank, category, memory size and average rating.
Support your business case or presentation with charts. Overall store and per category charts.