Analysis and commentary to help mobile marketers understand the apps opportunity and go-to market analysis of what works and what doesn't.


How does the App Store

landscape impact

marketers? Providing

the "big picture" on

the App Store and

implications for the

corporate brand



Who is hero and who is

zero? An assessment of

brand applications in the

context of how effectively

they extend the

messaging and deliver

go-to market "pop".


Why mobile apps?

A review of overall market

penetration, growth and

trends. Plus an

understanding of

consumer behaviour.

iPad app UK deployments skyrocketed in December

iPad app UK deployments skyrocketed in December

iPad app deployments surged in Q4 rising by 75% versus Q3 resulting in 47,294 marking end of Q4. In particular, iPad apps skyrocketed in December surging by 25% versus November...   Read more

Brandon Mensinga  |   16/01/2011   |    in App Metrics   |    No Comments

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iPhone and Mobile App Strategy, Design, Development and Marketing