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Analysis and commentary to help mobile marketers understand the apps opportunity and go-to market analysis of what works and what doesn't.

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app-metrics

How does the App Store

landscape impact

marketers? Providing

the "big picture" on

the App Store and

implications for the

corporate brand

segment.

app-experience

Who is hero and who is

zero? An assessment of

brand applications in the

context of how effectively

they extend the

messaging and deliver

go-to market "pop".

app-roi

Why mobile apps?

A review of overall market

penetration, growth and

trends. Plus an

understanding of

consumer behaviour.

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Paid app business model for iPad dries up in News category dropping 21% in UK

Paid app business model for iPad dries up in News category dropping 21% in UK

The average app price for News plummeted by a category-leading 21% in Q1 2011 versus Q4 2010 in the UK. News has the lowest average price point of any category by...   Read more

Brandon Mensinga  |   30/04/2011   |    in App Metrics   |    No Comments

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iPhone and Mobile App Strategy, Design, Development and Marketing