Apple App Store UK Metrics Q1 2011 Edition

Paid app business model for iPad dries up in News category dropping 21% in UK

Brandon Mensinga | 04/30/2011 | in App Metrics

The average app price for News plummeted by a category-leading 21% in Q1 2011 versus Q4 2010 in the UK. News has the lowest average price point of any category by far hitting a new low of £0.31 with only Social Networking and Weather also under the pound mark. The result is that News effectively represents 0% share of average app pricing on a comparative category basis. (refer to iPad App Share for Average Paid App Pricing by Category, Q1 2011). The weakness in paid app pricing in the News category is pervasive in all price bands (refer to iPad App Share by News Category, Q1 2011). News also has the highest percentage share of free apps at 81% far exceeding the next closest categories; Business and Social Networking at 56% and 52% respectively (refer to iPad Top 10 Categories for % of Free Apps). Clearly, the monetization model dejour for News in the UK is either; ad revenues and/or in-app subscription.

Note: This does not include the Games category

Apple App Store UK Metrics Q1 2011 Edition
A comprehensive summary of metrics; including dashboard summary, dashboard charts and a complete app listing. This includes; Excel 2007 and Excel 97-2003 file formats.
Price: £24.95

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On Friday, November 12th, we will be launching the Apple App Store UK Metrics October 2010 Edition a monthly issued product. This is for digital marketers that need to understand the UK Apple App Store landscape. This tool provides a comprehensive summary of app store metrics including a high-level dashboard and app segmentation by key attributes. This will deliver better strategic, market and technical app decisions based on sound data metrics. Unlike in-app analytics this tool offers a “bigger picture” view of the app landscape and your competitive positioning within. The product offering includes the following benefits & features;

Gain an understanding of the market landscape. Per category average pricing, memory and number of apps. Detailed price band breakout.
Inform your market strategy thru market analysis. Quickly sort and isolate desired data points from a comprehensive application listing. Attributes include; name, publisher, price, release date, rank, category, memory size and average rating.
Support your business case or presentation with charts. Overall store and per category charts.

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