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Analysis and commentary to help mobile marketers understand the apps opportunity and go-to market analysis of what works and what doesn't.

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app-metrics

How does the App Store

landscape impact

marketers? Providing

the "big picture" on

the App Store and

implications for the

corporate brand

segment.

app-experience

Who is hero and who is

zero? An assessment of

brand applications in the

context of how effectively

they extend the

messaging and deliver

go-to market "pop".

app-roi

Why mobile apps?

A review of overall market

penetration, growth and

trends. Plus an

understanding of

consumer behaviour.

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App pricing £3.49 – £5.49: No-man’s land or market opportunity?

App pricing £3.49 – £5.49: No-man’s land or market opportunity?

For both iPhone and iPad the £3.49, £3.99, £4.99 and £5.49 levels are effectively non-man’s land, with very few apps in comparison to other price bands. A good example is...   Read more

Brandon Mensinga  |   21/05/2011   |    in App Metrics   |    No Comments

iPad market for Books category flourishing; highest number of apps, highest % of paid apps and most diverse price points

iPad market for Books category flourishing; highest number of apps, highest % of paid apps and most diverse price points

The Books category has long dominated the app store in terms of sheer app numbers. However, what is also clear is that the better orientation of iPad for reading...   Read more

Brandon Mensinga  |   08/05/2011   |    in App Metrics   |    No Comments

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iPhone and Mobile App Strategy, Design, Development and Marketing