Analysis and commentary to help mobile marketers understand the apps opportunity and go-to market analysis of what works and what doesn't.
How does the App Store
landscape impact
marketers? Providing
the "big picture" on
the App Store and
implications for the
corporate brand
segment.
Who is hero and who is
zero? An assessment of
brand applications in the
context of how effectively
they extend the
messaging and deliver
go-to market "pop".
Why mobile apps?
A review of overall market
penetration, growth and
trends. Plus an
understanding of
consumer behaviour.
App pricing £3.49 – £5.49: No-man’s land or market opportunity?
For both iPhone and iPad the £3.49, £3.99, £4.99 and £5.49 levels are effectively non-man’s land, with very few apps in comparison to other price bands. A good example is... Read more
Brandon Mensinga | 21/05/2011 | in App Metrics | No Comments
The Books category has long dominated the app store in terms of sheer app numbers. However, what is also clear is that the better orientation of iPad for reading... Read more
Brandon Mensinga | 08/05/2011 | in App Metrics | No Comments
