Apple App Store UK Metrics Q1 2011 Edition

App pricing £3.49 – £5.49: No-man’s land or market opportunity?

Brandon Mensinga | 05/21/2011 | in App Metrics

For both iPhone and iPad the £3.49, £3.99, £4.99 and £5.49 levels are effectively non-man’s land, with very few apps in comparison to other price bands. A good example is the Business category, where to over-simplify apps are either free or really expensive. Specifically, free apps constitute 56% and £5.99+ 14% (refer to iPad App Share by Business Category , Q1 2011). This indicates that mid-tier pricing is a difficult proposition to articulate to consumers in terms of value. Strategically, it appears easier to build a proposition around free or entry-level price points to build an audience and monetization thru in-app purchasing, ads or other. It is also appears easier to take the simple stance that a given app and its content have premium value and the price is £5.99 or higher. For market opportunities with a significant market size and competitive apps in-play, I would suggest there is an opportunity to take that middle ground. As the install base grows and matures for iOS, there will be a growing segment of folks not looking for the all-singing, all-dancing £5.99 or higher apps or willing to waste precious time on free apps that may or may not really serve their purpose. They will be seeking the credible product that delivers results at a reasonable price point.

Apple App Store UK Metrics Q1 2011 Edition
A comprehensive summary of metrics; including dashboard summary, dashboard charts and a complete app listing. This includes; Excel 2007 and Excel 97-2003 file formats.
Price: £24.95

Terms and Conditions

On Friday, November 12th, we will be launching the Apple App Store UK Metrics October 2010 Edition a monthly issued product. This is for digital marketers that need to understand the UK Apple App Store landscape. This tool provides a comprehensive summary of app store metrics including a high-level dashboard and app segmentation by key attributes. This will deliver better strategic, market and technical app decisions based on sound data metrics. Unlike in-app analytics this tool offers a “bigger picture” view of the app landscape and your competitive positioning within. The product offering includes the following benefits & features;

Gain an understanding of the market landscape. Per category average pricing, memory and number of apps. Detailed price band breakout.

Inform your market strategy thru market analysis. Quickly sort and isolate desired data points from a comprehensive application listing. Attributes include; name, publisher, price, release date, rank, category, memory size and average rating.

Support your business case or presentation with charts. Overall store and per category charts.

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