The Books category has long dominated the app store in terms of sheer app numbers. However, what is also clear is that the better orientation of iPad for reading purposes has resulted in a surge in app titles jockeying for position. Specifically, Books represent 25% of the iPad app store versus 17% for the iPhone app store (refer to iPad Share by Category UK, Q1 2011). Books also hold the distinction of have the highest paid app percentage at 84% for iPad (refer to iPad Top 10 Categories for % of Paid Apps, Q1 2011). The diversity in the number of app per price band indicates a vibrant market with products jockeying for position based on value (refer to iPad App Share by Books Category , Q1 2011).
A comprehensive summary of metrics; including dashboard summary, dashboard charts and a complete app listing. This includes; Excel 2007 and Excel 97-2003 file formats.
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