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The Books category has long dominated the app store in terms of sheer app numbers. However, what is also clear is that the better orientation of iPad for reading purposes has resulted in a surge in app titles jockeying for position. Specifically, Books represent 25% of the iPad app store versus 17% for the iPhone app store (refer to iPad Share by Category UK, Q1 2011). Books also hold the distinction of have the highest paid app percentage at 84% for iPad (refer to iPad Top 10 Categories for % of Paid Apps, Q1 2011). The diversity in the number of app per price band indicates a vibrant market with products jockeying for position based on value (refer to iPad App Share by Books Category , Q1 2011).




Apple App Store UK Metrics Q1 2011 Edition
A comprehensive summary of metrics; including dashboard summary, dashboard charts and a complete app listing. This includes; Excel 2007 and Excel 97-2003 file formats.
Price: £24.95
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On Friday, November 12th, we will be launching the Apple App Store UK Metrics October 2010 Edition a monthly issued product. This is for digital marketers that need to understand the UK Apple App Store landscape.  This tool provides a comprehensive summary of app store metrics including a high-level dashboard and app segmentation by key attributes. This will deliver better strategic, market and technical app decisions based on sound data metrics. Unlike in-app analytics this tool offers a “bigger picture” view of the app landscape and your competitive positioning within. The product offering includes the following benefits & features; Gain an understanding of the market landscape. Per category average pricing, memory and number of apps. Detailed price band breakout. Inform your market strategy thru market analysis. Quickly sort and isolate desired data points from a comprehensive application listing. Attributes include; name, publisher, price, release date, rank, category, memory size and average rating. Support your business case or presentation with charts. Overall store and per category charts.
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iPhone and Mobile App Strategy, Design, Development and Marketing