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Analysis and commentary to help mobile marketers understand the apps opportunity and go-to market analysis of what works and what doesn't.

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app-metrics

How does the App Store

landscape impact

marketers? Providing

the "big picture" on

the App Store and

implications for the

corporate brand

segment.

app-experience

Who is hero and who is

zero? An assessment of

brand applications in the

context of how effectively

they extend the

messaging and deliver

go-to market "pop".

app-roi

Why mobile apps?

A review of overall market

penetration, growth and

trends. Plus an

understanding of

consumer behaviour.

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Who will pay the Piper: Business Models & News Apps

Who will pay the Piper: Business Models & News Apps

The BBC announced the imminent release of several iPhone apps at Mobile World Congress. Price? Free. A workable monetization model for a bloated, government funded organization, however this got me...   Read more

Brandon Mensinga  |   15/03/2010   |    in App ROI   |    No Comments

iPhone end-game; 10% niche or 70% market leader in smartphone category?

iPhone end-game; 10% niche or 70% market leader in smartphone category?

The common orthodoxy goes something like this. Apple has awoken the long slumbering smartphone category and will be the catalyst that takes smartphones into the mainstream market. Apple did...   Read more

Brandon Mensinga  |   02/01/2010   |    in App ROI   |    No Comments

Apple falls down the rabbit hole and emerges smartphone leader in 2010?

Apple falls down the rabbit hole and emerges smartphone leader in 2010?

Apple is arguably driving¬† the smartphone category ascent and if we look down the proverbial rabbit hole of 2010, two things are clear; weak competition and accelerating buyer coverage. ¬† Weak Competition ¬† Here...   Read more

Brandon Mensinga  |   16/12/2009   |    in App ROI   |    No Comments

iPhone delivers bling, iPod Touch delivers bang for app economy

iPhone delivers bling, iPod Touch delivers bang for app economy

iPhone gets all the attention and the lion share of the paid app economy according to industry observers. However, it is the iPod Touch that is the workhorse in delivering...   Read more

Brandon Mensinga  |   07/12/2009   |    in App ROI   |    (1) Comment

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iPhone and Mobile App Strategy, Design, Development and Marketing