Analysis and commentary to help mobile marketers understand the apps opportunity and go-to market analysis of what works and what doesn't.
How does the App Store
the "big picture" on
the App Store and
implications for the
Who is hero and who is
zero? An assessment of
brand applications in the
context of how effectively
they extend the
messaging and deliver
go-to market "pop".
Why mobile apps?
A review of overall market
penetration, growth and
trends. Plus an
Everyone wants to “delight” their customer. Everyone wants to produce something that excites people. Everyone, ultimately wants to sell more product. Beyond the standard spiel of differentiation, great content and... Read more
Industry pundits have largely slammed the Apple App Store recently for the tsunami of crap masquerading as applications and their seeming unfettered growth. Apple’s policies have created two classes of... Read more
The common orthodoxy goes something like this. Apple has awoken the long slumbering smartphone category and will be the catalyst that takes smartphones into the mainstream market. Apple did... Read more
... Read more
Apple is arguably driving the smartphone category ascent and if we look down the proverbial rabbit hole of 2010, two things are clear; weak competition and accelerating buyer coverage. Weak Competition Here... Read more
The old axiom of optimizing your mobile application for memory seems to be a fading memory. Indeed, as disk space and mobile download speeds spiral up, concern for memory spirals... Read more
iPhone gets all the attention and the lion share of the paid app economy according to industry observers. However, it is the iPod Touch that is the workhorse in delivering... Read more
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