Analysis and commentary to help mobile marketers understand the apps opportunity and go-to market analysis of what works and what doesn't.
How does the App Store
landscape impact
marketers? Providing
the "big picture" on
the App Store and
implications for the
corporate brand
segment.
Who is hero and who is
zero? An assessment of
brand applications in the
context of how effectively
they extend the
messaging and deliver
go-to market "pop".
Why mobile apps?
A review of overall market
penetration, growth and
trends. Plus an
understanding of
consumer behaviour.
Brand essence. The app captures brand positioning and expresses it thru a valuable piece of utility or a rock’in piece of entertainment. This type of app reflects the higher aspirations... Read more
Brandon Mensinga | 09/02/2010 | in App Experience | No Comments
Everyone wants to “delight” their customer. Everyone wants to produce something that excites people. Everyone, ultimately wants to sell more product. Beyond the standard spiel of differentiation, great content and... Read more
Brandon Mensinga | 03/02/2010 | in App Experience | No Comments
App Store tsunami of crap apps will get worse; opportunity presents itself to Android
Industry pundits have largely slammed the Apple App Store recently for the tsunami of crap masquerading as applications and their seeming unfettered growth. Apple’s policies have created two classes of... Read more
Brandon Mensinga | 22/01/2010 | in App Metrics | (3) Comments
iPhone end-game; 10% niche or 70% market leader in smartphone category?
The common orthodoxy goes something like this. Apple has awoken the long slumbering smartphone category and will be the catalyst that takes smartphones into the mainstream market. Apple did... Read more
Brandon Mensinga | 02/01/2010 | in App ROI | No Comments
Chart of the Month: Smartphone OS Platform Sales 2012
... Read more
Brandon Mensinga | 21/12/2009 | in App ROI | No Comments
Apple falls down the rabbit hole and emerges smartphone leader in 2010?
Apple is arguably driving the smartphone category ascent and if we look down the proverbial rabbit hole of 2010, two things are clear; weak competition and accelerating buyer coverage. Weak Competition Here... Read more
Brandon Mensinga | 16/12/2009 | in App ROI | No Comments
22 Apps that will blow up your iPhone, err memory that is…
The old axiom of optimizing your mobile application for memory seems to be a fading memory. Indeed, as disk space and mobile download speeds spiral up, concern for memory spirals... Read more
Brandon Mensinga | 07/12/2009 | in App Metrics | No Comments
iPhone delivers bling, iPod Touch delivers bang for app economy
iPhone gets all the attention and the lion share of the paid app economy according to industry observers. However, it is the iPod Touch that is the workhorse in delivering... Read more
Brandon Mensinga | 07/12/2009 | in App ROI | (1) Comment
